Ten spirits brands making major moves in sustainability

22nd April, 2021 by Nicola Carruthers

Diplomático tackles food waste

Rum brand Diplomático has launched a new pilot programme that aims to boost sustainability across the on-trade, while addressing food insecurity in the US.

The Project Leftover campaign seeks to connect non-profit food rescue organisations with bars and restaurants that have leftover food.

The scheme is expected to launch initially in South Florida with programmes rolling out in Houston, New York and Los Angeles during 2021.

Each market will enlist 25 participating restaurants and bars, which will be paired with a local community partner organisation. The organisations will work with venues to deliver leftover food to those who need it.

Diplomático’s goal is to donate 35,000 pounds of food in total through the programme.

The scheme is part of the rum brand’s global sustainability platform, Distilled Consciously.

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