Top 10 spirits marketing moves in February 2021

11th March, 2021 by Owen Bellwood

Martin Miller’s

As part of its creativity‐focused campaign, Martin Miller’s gin has been named the exclusive drinks partner of the Affordable Art Fair. Spain’s Zamora Company announced the art‐focused campaign for Martin Miller’s in February 2021.

The campaign was created to showcase the ‘artistic soul’ of the brand’s namesake founder. To underpin its ties to art, Martin Miller’s partnered with the Affordable Art Fair and will act as the exclusive drinks partner for the event.

The partnership will see the commissioning of original artworks, as well as educational talks and tastings with global ambassadors, and themed installations at events.

The brand will also align itself with the flagship October event in Battersea, London.

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