Top 10 spirits marketing moves in February 2021

11th March, 2021 by Owen Bellwood


Welsh whisky brand Penderyn has added four tastings to its series of online masterclasses, including sessions with Siddiqui Rum and Milk & Honey Distillery.

The distillery, which launched its series of online spirits tastings in 2020, will now offer tastings covering its Penderyn whisky range and Brecon Gin. The producer will also offer masterclasses sampling spirits from Israel’s Milk & Honey Distillery, Siddiqui Rum and French whisky maker Armorik.

The five online tastings last for 90 minutes, and include a tasting kit with five 20ml bottles of spirits. Priced from £20 (US$28) for the Brecon Gin tasting and £30 (US$42) for the other experiences, the virtual tastings are available to book online through the Penderyn website.

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