Top 10 spirits marketing moves in February 2021

11th March, 2021 by Owen Bellwood

Kraken

The Vaccines frontman Justin Young partnered with Kraken spiced rum to record a sea shanty. Kraken and the Wetsuit singer recorded a ‘dark twist’ on the My Jolly Sailor sea shanty, which tells the story of a young woman waiting for her lover to return from the sea.

Young performed the track at London venue The Troxy as part of The Serenading Sirens musical trio. The singer said: “Doomed love is the muse behind almost every song I’ve ever written. Plug in your headphones and enjoy (or not) the beautiful sadness of unrequited love.”

The Serenading Sirens’ version of My Jolly Sailor is available to view on YouTube or to download from the Kraken website.

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