Top 10 spirits marketing moves in February 2021

11th March, 2021 by Owen Bellwood

Patrón

Patrón Tequila launched a month‐long campaign to celebrate the Margarita cocktail. To mark International Margarita Day on 22 February, Patrón launched the Margarita Perfection campaign in collaboration with on‐trade platforms and industry experts. As part of the campaign, Patrón partnered with 30 UK bars and cocktail delivery service The Drinks Drop.

UK drinkers can choose from 30 types of Margarita, with £1 (US$1.40) from the sale of each cocktail going directly to the bar that created it. Each cocktail is priced at £7.50 (US$10.50).

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