Leading female spirits brand ambassadors

8th March, 2021 by Nicola Carruthers

Georgie Bell – Bacardi

As global malts ambassador for Bacardi, Georgie Bell has built up an enviable reputation in the whisky industry.

She started her career as a cocktail bartender while studying in Edinburgh, where she became fascinated by the bar scene and eventually developed a passion for whisky.

Bell began a diploma in distillation at the Institute of Brewing and Distilling, achieving the highest mark globally, which promoted an award from The Worshipful Company of Distillers. She was then accepted into the exclusive society.

Bell has a Bachelor of Science in distillation, focused on biochemistry and chemical engineering. Bell joined Diageo in 2014 to front a renewed push for its Mortlach single malt Scotch brand.

Since 2016, Bell has represented Bacardi’s Scotch brands, including Dewar’s, Aberfeldy, Aultmore, Craigellachie, Royal Brackla, and The Deveron.

Bell is also a co-founder of the Our Whisky campaign, which aims to highlight the diversity of whisky drinkers and challenge the perception that whisky is a ‘man’s drink’.

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