Leading female spirits brand ambassadors

8th March, 2021 by Nicola Carruthers

Keli Rivers – Sipsmith

Keli Rivers serves as the US brand ambassador for English gin Sipsmith. According to brand owner Beam Suntory, Rivers helped Sipsmith make great strides in the global market.

Rivers is described as an ‘enthusiastic advocate’ for the category, and enjoys sharing knowledge of the juniper spirit and its history.

Prior to Sipsmith, Rivers curated the largest gin and genever collection in the Americas at San Francisco bar Whitechapel. She has 29 years of experience in the hospitality sector, working in countries such as Germany, Japan and Hong Kong.

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