Leading female spirits brand ambassadors

8th March, 2021 by Nicola Carruthers

Earlecia Richelle Gibb – St-Germain

Earlecia Richelle Gibb joined Bacardi-owned St-Germain elderflower liqueur as its US brand ambassador in 2019. In her position, she travels the globe creating programmes that educate, engage and inspire the cocktail industry and consumers.

Gibb has worked on numerous beverage programmes across the east coast of the US, and has also taken part in many cocktail competitions.

She has also spoken on industry panels regarding topics such as diversity and inclusion initiatives in the drinks sector.

Gibb has previously held positions in luxury beauty, fashion, lifestyle, and media companies, and served as brand ambassador for Bacardi-owned Grey Goose vodka. She was also a finalist in Tales of the Cocktails’ 2019 Spirited Awards.

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