At-home cocktails boost Drizly’s spirits sales
Spirits have overtaken wine as the top-selling category for alcohol e-commerce platform Drizly due to the popularity of at-home bartending.
According to Drizly’s new report, One year post-lockdown: The new normal of Bev Alc, the retailer witnessed a ‘major spike in purchasing’ at the onset of the pandemic in March.
In the months since, Drizly said the rise in sales has continued as drinkers adapt to shopping online for alcohol.
As sales grew during the pandemic, Drizly witnessed an increased demand for spirits.
According to the report, the spirits category increased its share of sales from 39% in February 2020 to 40% between March and May 2020. This rose to 43% in February 2021, making it the most popular category on Drizly.
Wine was previously the best-selling category on Drizly and accounted for 41% of sales in February 2020, which fell to 39% a year later.
Drizly also noted that sales of mixers, bitters, liqueur, cordials and schnapps has risen sharply since mid-March 2020 as a result of the increase in at-home cocktail making.
According to the report, the online retailer also witnessed steady increases in demand for ready-to-drink cocktails and Tequila, which Drizly recently predicted would be a trending category through 2021.
Between February to March 2020, Drizly also reported that average order volume increased by 50%, which it said was representative of a ‘stock up’ mentality from consumers at the onset of the pandemic. While order volume has varied in the ensuing months, Drizy reported that basket size has grown by 20% over the past year.
Last month, ride-sharing firm Uber agreed to acquire alcohol e-commerce platform Drizly for approximately US$1.1 billion.