Top 10 spirits marketing moves in January 2021

8th February, 2021 by Owen Bellwood

Some of the biggest marketing initiatives from the start of 2021 included a virtual gig series from Jameson, Jim Beam’s Highball push and Seedlip’s sustainability platform.

Jim Beam promotes its signature Highball serve in a new campaign

Jim Beam promotes its signature Highball serve in a new campaign

January 2021 saw spirits brands continue to reveal their latest marketing efforts, including new sponsorship deals from Scotch producers Loch Lomond and Glen Scotia.

Meanwhile, alcohol-free ‘spirit’ Seedlip unveiled its new We Are Nature platform as the brand seeks to meet a number of environmental goals.

Irish whiskey brand Jameson pledged its support to struggling musicians with its new online gig series, while Martin Miller’s Gin launched a campaign inspired by the brand’s founder.

Over the following pages, we name our pick of the top marketing initiatives launched in January 2021. 

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