Top 10 spirits marketing moves in December 2020

12th January, 2021 by Owen Bellwood

Tia Maria

Coffee liqueur brand Tia Maria partnered with Australian outdoor cinema company Moonlight Cinema to create the Express’o’ Yourself bar.

Open at sites in Sydney, Brisbane, Melbourne, Adelaide and Perth, the cocktail bar allows drinkers to personalise their serves with assorted trimmings. Guests can choose to top their Espresso Martini with crushed Maltesers, popcorn, freeze‐dried raspberries or marshmallows.

Drinkers can also enjoy Tia Maria shakes such as the One Flew Over The Cookies Nest, which is flavoured with cookies and cream. Cinema‐goers that purchase Gold Grass tickets can order their cocktails using a QR code on their table, and have them delivered straight to their seats.

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