Top 10 spirits marketing moves in December 2020

12th January, 2021 by Owen Bellwood


Irish whiskey brand Jameson was given the title of World’s Leading Distillery Tour for the third year running in recognition of its Bow Street experience.

The award was announced during the World Travel Awards (WTA), which took place virtually in November due to the Covid‐19 pandemic. The 27th annual awards ceremony marked the final of the WTA Grand Tour 2020, an annual search for the top travel and tourism organisations in the world.

Greg Hughes, managing director, Jameson brand homes at Irish Distillers, said: “We are extremely honoured to be awarded this very special accolade, which is voted for by travel and tourism professionals and consumers worldwide.”

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