Top 10 spirits marketing moves in December 2020

12th January, 2021 by Owen Bellwood

Some of the biggest marketing initiatives from the end of 2020 included a Captain Morgan challenge on Instagram, Buffalo Trace’s Whiskey Wednesday programme and Jose Cuervo’s Piñata Bar.

The Captain Morgan spot featured a woman racing against the clock to open a safe that contained the spiced rum

December 2020 saw a number of brands up their game when it comes to marketing including Diageo, which unveiled new campaigns for Captain Morgan rum and Roe & Co Irish whiskey.

Producers also highlighted their commitment to sustainability with Johnnie Walker pledging to plant one million trees in Scotland by 2025 to reduce its carbon footprint.

Four Pillars unveiled a new campaign to highlight its signature serves, while The Famous Grouse encouraged drinkers to spend more time outdoors.

Over the following pages, we name our pick of the top marketing initiatives launched in December 2020.

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