Cocktail trends to watch in 2021

5th January, 2021 by Owen Bellwood

Spirits specialists

Another trend from 2020 that looks set to stay is a focus on education in the on‐trade. From the Wine & Spirit Education Trust’s (WSET) Level 3 Award in Spirits qualification, which launched in 2019 in response to demand for “advanced” spirits knowledge, to the virtual masterclasses that proved popular during the pandemic, expect to see education come to the fore in 2021.

While bartenders can now undertake specialist spirits education programmes, including an online course dedicated to pisco, venues looking to increase their revenue streams have also embraced the opportunity to educate consumers through cocktail‐ making masterclasses.

This year is likely to see more venues offering in‐person and virtual masterclasses. Plus, look out for collaborations between brands and bartenders, such as the Santa Teresa 1796 Virtual Speakeasy series, which saw the rum brand work with US bartenders to engage with drinkers through education.

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