Cocktail trends to watch in 2021

5th January, 2021 by Owen Bellwood

The past 12 months nearly brought the bar community to breaking point, but that hasn’t stopped the brightest minds in the business from innovating. SB considers the changes afoot in the on-trade in 2021.

At the end of every year, we forecast the trends that we think will be big in the on-trade over the next 12 months. Little did we know that 2020 would be dominated by a global pandemic.

For 2020, we predicted the rise of kegged cocktails, the growing popularity of Highballs and the trend for tea-infused spirits and syrups.

Looking at 2021, there are a number of trends set to make waves in the bar sector, including to-go cocktails, experiential drinks and the movement towards lighter serves.

Click through the following pages to discover the cocktail trends to watch in 2021. Have your own predictions? Let us know by leaving a comment below.

To see our pick of the top spirits trends to watch this year, click here.

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