Ready-to-drink brands to watch in 2021

23rd December, 2020 by Nicola Carruthers

Part Time Rangers

Jack Daniel’s owner Brown‐Forman has had huge success with its RTDs over the years, including its canned Jack and Cola. Now, it is tapping into low‐calorie, spirit‐based RTDs with the acquisition of Part Time Rangers. The firm hopes to gain “greater diversity in the RTD category” and grow the brand in its homeland of New Zealand, Australia and beyond. s

Leave a Reply

Subscribe to our newsletter