Ready-to-drink brands to watch in 2021

23rd December, 2020 by Nicola Carruthers

On The Rocks


Beam Suntory acquired the pre‐mixed producer in September, and aims to make it “number one in the spirits‐based ready‐to‐drink market”. Beam Suntory is looking to build on the brand’s success in Japan, Australia and the US. The deal also provided a platform for the firm to “innovate and grow” its share of the low‐ and no‐alcohol sector.

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