Close Menu

No.3 Gin sales soar 27% in 2020

Berry Bros & Rudd experienced double-digit growth worldwide for No.3 London Dry Gin in 2020.

Berry Bros & Rudd’s No.3 Gin has seen sales grow 27% over the last 12 months

In the 12 months from 14 December 2019 to 14 December 2020, sales of No.3 Gin rose by 27% globally compared with the previous 12 months.

Sales in Germany were particularly buoyant this past year, up 70% year on year.

Italy also reported strong double-digit growth with a 45% increase in sales, while the US and the UK both reported a 35% spike.

The gin brand’s success was attributed to No.3 Gin’s efforts to reach more consumers this year who have responded ‘really positively to the new pack, creative and platform’. Berry Bros & Rudd unveiled a new bottle design for No.3 Gin, along with a new campaign, titled The Art of Perfection, in 2019.

The new hexagonal bottle shape was designed by Stranger & Stranger, chosen to represent each of the six botanicals in the No.3 Gin recipe.

The Art of Perfection campaign was inspired by the distilling artisans behind No.3 Gin. Working with a scientific photographer, the brand examined and captured crystallised elements of the award-winning liquid under the microscope (x40). This revealed an ‘incredible abstract world – a dramatic landscape of colour within the finer details’.

It looks like you're in Asia, would you like to be redirected to the Drinks Business Asia edition?

Yes, take me to the Asia edition No