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Gordon Ramsay creates hard seltzers

Acclaimed chef Gordon Ramsay has swapped food for booze in his latest venture and will launch his own hard seltzer brand next year – Hell’s Seltzer.

Gordon Ramsay will launch a hard seltzer range in the US in early 2021

Set to hit shelves in the US in early 2021, the Hell’s Seltzer range will comprise four flavours: Berry Inferno (peach, blueberry and raspberry); Knicker Twist (passionfruit, pineapple and orange); Mean Green (kiwi, lime, mint and pineapple); and That’s Forked (key lime, vanilla and graham flour).

The Hell’s Seltzer range was created in partnership with distribution platform Brew Pipeline and specialist beverage development and branding agency Global Brews of London.

Steve Kwapil, CEO and co-founder of Brew Pipeline, said: “Gordon’s team and Brew Pipeline put flavour first when developing Hell’s Seltzer. That’s always been Gordon’s goal and we think he nailed it.”

Each 350ml can has an ABV of 5.5%. The Hell’s Seltzer range will be available in packs of 12, featuring three cans of each flavour, priced at an RRP of US$15.99-US$17.99.

Earlier this month, Loch Lomond Group joined the fast-growing hard seltzer category with the launch of Forrit.

Hard seltzers are predicted to gain more shelf space in the US over the next year, according to a survey of independent retailers.

East London Liquor CompanyJose Cuervo and Smirnoff have all recently launched their own versions of hard seltzers, a category that is forecast to be worth US$14.5 billion by 2027.

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