Top 10 spirits marketing moves in October 2020

3rd November, 2020 by Owen Bellwood

Last month’s most notable marketing campaigns included a video tour of the Hendrick’s Gin Palace, a Day of the Dead-themed initiative from Patrón and Italicus’ city-inspired cocktail competition.

Hendrick’s global brand ambassador Ally Martin starred in the video tour of the distillery

Last month, drinks brands unveiled their latest initiatives to tap into eery occasions such as Halloween and the Day of the Dead. Patrón Tequila marked the Mexican festival with a limited edition bottle design and themed cocktails, while Scotch whisky Smokehead created a series of window displays and signature serves ahead of Halloween.

Meanwhile, Campari and Jack Daniel’s asked drinkers to step out of their comfort zones in their latest global campaigns.

There were also several competitions for artists and bartenders to get involved in, including Italicus’ updated Aperitivo Challenge.

Click through to the following pages to learn more about the top 10 marketing moves that caught our eye in October.

One Response to “Top 10 spirits marketing moves in October 2020”

  1. Marketing moves will make profits soar for sure on December 🙂

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