Nemiroff Digestive Festival promotes Inked CollectionBy Owen Bellwood
Ukrainian brand Nemiroff hosted the five-day Digestive Festival last week to highlight the versatility of its flavoured vodka range.
The Nemiroff Digestive Festival took place in Kyiv, Ukraine, between 28 October and 1 November. The event saw restaurants and bars serve complimentary digestif cocktails made using the Nemiroff Inked Collection of flavoured vodkas.
After dinner drinks were created with the Bold Orange, Burning Pear and Wild Cranberry expressions, which launched in global travel retail in 2019.
Nemiroff Burning Pear combines Nemiroff Vodka with honey, local peppers and fresh pear. It is described as a “mellow vodka” with a “touch of rich heat”.
Also made with honey, local peppers and vodka, Blood Orange adds “fresh orange flavours” to Nemiroff to create a “bright and clean flavour explosion with just the right hints of citrus, sweet and spice”.
Finally, Wild Cranberry is made using Nemiroff vodka, honey, local peppers, cranberry and a “hint of Cognac”. This vodka is said to have a “refreshing flavour” that is “just slightly sweet”.
According to the brand, a “few thousand” visitors sampled cocktails made with the Inked Collection during the festival and, after sampling the spirits, repeat purchases showed the “effectiveness of the festival”.
Nemiroff plans to continue similar activities in the future.
Last month, Nemiroff unveiled a brand refresh for its entry-level range of vodkas.