Nemiroff Vodka unveils new bottle designBy Melita Kiely
Ukrainian vodka brand Nemiroff has given its entry-level range a brand refresh.
Nemiroff Original, Nemiroff Delikat and Nemiroff Ukrainian Honey & Pepper have all been given the bottle design update.
Changes include a new bottle shape, moving from the former rectangular bottle base to a new square one, said to make it easier to hold.
The label also features new fonts, colours and graphic elements to depict the brand’s history in a modern way. There is also a new eco-cap, which does not contain bisphenol A (BPA) or polycarbonate plastics.
Lastly, the use of the Columbus cork means each bottle benefits from added protection against counterfeiting, according to Nemiroff. It is said to protect against the removal of the cork and possible transfusion of liquid into the bottle.
The vodka inside each bottle will remain the same.
Yuriy Sorochynskiy, CEO of Nemiroff, said: “Having changed from the outside, it is important to stay true to yourself, your principles and life rules.
“Ambitious and indomitable personalities retain their essence even after external changes, because they have a core, a character.
“Even after decades of conquering the global market, creating the brand and recognition, Nemiroff The Originals is changing in appearance, but remains true to its quality. New design, but still the same legendary taste.”
Earlier this month, Nemiroff acquired the Nemyriv distillery in Ukraine for an undisclosed sum.