Johnnie Walker sponsors Dua Lipa showBy Melita Kiely
Diageo-owned Johnnie Walker blended Scotch is the official spirits sponsor of popstar Dua Lipa’s global Studio 2054 event.
The New Rules and Hotter than Hell singer’s Studio 2054 digital music experience will be livestreamed worldwide on 27 November.
The event will see Lipa singing and dancing with a number of guest stars, surprise performers, acrobats and artists, as she performs tracks from her self-titled debut album, her Future Nostalgia album and her most recent compilation, Club Future Nostalgia.
Johnnie Walker has created a set of ‘unique’ Studio 2054 Highball serves to celebrate highlights in global club culture through the decades.
Julie Bramham, Johnnie Walker global brand director, said: “We are massive fans of Dua Lipa and her vision for Studio 2054 really captivated us. This partnership is an opportunity for Johnnie Walker to be involved in a truly unique cultural moment that could only be delivered by a trailblazer like Dua.
“Our own ‘keep walking’ philosophy is all about a constant desire to push the boundaries and Dua is the perfect partner to do that with.”
Additional information and tickets can be found on dualipa.com and further details about the Johnnie Walker 2054 serves will be shared across the brand’s social media channels before, during and after the event.