Gemma Collins launches sparkly gin liqueur

The Only Way is Essex reality TV star Gemma Collins has partnered with Zymurgorium to create a glittery gin liqueur, called the Flagingo Gemma Collins.

Gemma Collins (pictured) has created a sparkly gin liqueur

Flagingo Gemma Collins is a kiwi and lime-flavoured gin liqueur, and officially launches today (23 November). Other botanicals used in the gin liqueur include juniper and forest fruits.

Bottled at 20% ABV, Flagingo Gemma Collins is priced at RRP £20 (US$27) per 500ml bottle. It is available to purchase from Master of Malt, Amber Taverns, B&M, Studio, Prezzybox and the online Zymurgorium shop.

Collins said: “I’m so happy to have teamed up with the wonderful Zymurgorium wizards to create my first ever gin liqueur – we’re talking a bold and sparkly worthy of any diva.

“I really like the fact they are a family-run business and were able to capture my vision and run with it. The Flagingo Gemma Collins is a true representation of me, the GC, and staying true to my fabulous self.”

Flagingo Gemma Collins is flavoured with kiwi and lime

The collaboration between the Gemma Collins: Diva Forever reality TV star and Zymurgorium followed the gin and liqueur producer’s 2020 expansion, including a £5.6 million (US$7.5m) investment in new equipment, manufacturing sites and accreditations.

The distillery, based in Irlam, Greater Manchester, UK, can now produce gin, rum, whisky, liqueurs, beer, cider, gels and spirit drinks, and can produce almost 70m bottles annually.

Aaron Drake, owner and founder of Zymurgorium, added: “Gemma was a great fit for the Flagingo brand because she stands out from the crowd and makes every moment epic. Like us, she likes to do things differently – that’s what makes her so wonderful.

“We’re really pleased to have teamed up with her on this new gin liqueur and to have created a product that will really stand out on the shelves.”