Top 10 spirits marketing moves in September 2020

5th October, 2020 by Owen Bellwood

Last month’s most notable marketing campaigns included a new art-themed competition from Italian aperitivo Italicus, and time-inspired initiatives from Scotch whisky brands Bowmore and Glengoyne.

Bowmore Distillery on Islay

In September, a number of brands debuted their latest marketing efforts including Scotch whisky producers Bowmore and Glengoyne, which were both inspired by their link to time.

Meanwhile, William Grant & Sons debuted playful campaigns for its Fistful of Bourbon and Monkey Shoulder brands. Fistful of Bourbon made fun of cowboy film clichés in its new ads and Monkey Shoulder encouraged UK consumers to return to bars using a cheeky tone in its latest campaign.

Martell Cognac sought to target consumers in China with the opening of a new boutique store in Shenzhen.

Click through to the following pages to learn more about the top 10 marketing moves that caught our eye in September.

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