Top 10 spirits marketing moves in September 2020

5th October, 2020 by Owen Bellwood

Last month’s most notable marketing campaigns included a new art-themed competition from Italian aperitivo Italicus, and time-inspired initiatives from Scotch whisky brands Bowmore and Glengoyne.

Bowmore Distillery on Islay

In September, a number of brands debuted their latest marketing efforts including Scotch whisky producers Bowmore and Glengoyne, which were both inspired by their link to time.

Meanwhile, William Grant & Sons debuted playful campaigns for its Fistful of Bourbon and Monkey Shoulder brands. Fistful of Bourbon made fun of cowboy film clich├ęs in its new ads and Monkey Shoulder encouraged UK consumers to return to bars using a cheeky tone in its latest campaign.

Martell Cognac sought to target consumers in China with the opening of a new boutique store in Shenzhen.

Click through to the following pages to learn more about the top 10 marketing moves that caught our eye in September.

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