Roust and William Grant end UK distribution dealBy Melita Kiely
Russian Standard vodka owner Roust will end its five-year partnership with William Grant & Sons UK and will launch its own distribution company in 2021.
For the last five years, William Grant & Sons UK has looked after the distribution of Russian Standard, Green Mark and Żubrówka in the UK.
From 1 January 2021, Roust UK will launch as a full-service distributor, directly managing customer relationships and supply chains to leading grocers nationwide.
Roust UK will work with Paragon Brands to manage distribution to impulse, wholesale and on-trade channels.
Jonathan Ashworth, who will lead the new Roust UK organisation, said: “I would like to thank William Grant & Sons UK for helping advance the growth and momentum of our portfolio in the UK allowing us to develop this hybrid approach to distributing our brands.
“With our major grocers representing a significant part of our UK business, we will be focusing Roust UK’s attention in this sector, while working with Paragon Brands to manage our other key customers.”
Roust and William Grant & Sons will continue to work together in other international markets in the Europe, Middle East and Africa (EMEA) region, including Poland, Hungary and France.