Vinexpo NY creates webinar series on US marketBy Nicola Carruthers
Trade show Vinexpo New York has launched a series of online seminars to help brands launch in the US.
The new five-part webinar series, called Growing Brands in the US Market, has been created by Vinexpo New York and Sonoma State University.
The education series aims to help companies navigate and better understand the complexities of working in the US.
Each webinar will feature industry experts discussing the latest developments in the industry, as well as alcohol laws and regulations, opportunities for market entry and expansion, and case studies of successful brands in the US.
The first webinar, ‘Route to Market: Options & Opportunities for 2021 & Beyond’, will be held on 15 October at 12pm EDT.
The webinar will assess the current market situation to help brands plan for 2021. It will also look at product categories, styles and price points that importers, retailers, and private label companies are looking for based on consumer purchase patterns.
In addition, the seminar will look at how e-commerce and alternative sales platforms could offer opportunities for brands.
Speakers are yet to be announced for the inaugural event. To sign up for the free webinar, visit vinexponewyork.com/brands-education.
Other webinars in the series include ‘A Look at the US Market Structure in 2021’, two-part series ‘Brand Readiness: Preparing for the Future’, and ‘Exhibit Show Floor Strategies: How to Have a Successful Trade Show in 2021’. More information and registration for these webinars will be released soon.