Top 10 spirits marketing moves in August 2020

2nd September, 2020 by Owen Bellwood

Caledonia Spirits

Vermont-based distillery Caledonia Spirits will launch the 2020 edition of its Bee’s Knees Week fundraiser this month, which aims to raise awareness and help organisations that are dedicated to protecting bees.

Since its launch in 2017, Bee’s Knees Week has raised more than US$63,000 to support bees and other pollinators. Running from 18‐27 September, Bee’s Knees Week will see Caledonia Spirits pledge to plant 10‐square‐feet of bee‐friendly habitat for every image of a Barr Hill Bee’s Knees cocktails shared on social media with the hashtag #beeskneesweek2020.

Users must also tag @barrhillgin and the venue where the cocktail was purchased.

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