Top 10 spirits marketing moves in August 2020

2nd September, 2020 by Owen Bellwood

From Patrón’s Margarita-making smart coaster to new celebrity brand ambassadors for low‐ABV ‘spirit’ Atopia and mixer producer Franklin & Sons, we round up some of the best initiatives from August.

Atopia Frankie Bridge

Frankie Bridge is the first ambassador for low-ABV ‘spirit’ brand Atopia

Technology drove a number of marketing pushes within the spirits industry last month, including Patrón’s smart coaster that teaches drinkers how to make a Margarita and a new online quiz from Licor 43 liqueur.

Meanwhile, High West whiskey and Vermont-based distillery Caledonia Spirits’ latest efforts saw them help raise money for charity, including the American Prairie Reserve and organisations that are dedicated to protecting bees.

Trade group the Bureau National Interprofessionnel du Cognac (BNIC) also announced a three‐year campaign to increase awareness of the French spirit in the US.

Click through to the following pages to learn more about the top 10 marketing moves that caught our eye in August. 

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