Top 10 spirits launches in August 2020

1st September, 2020 by Nicola Carruthers

From Jose Cuervo’s Tequila-based hard seltzer range to Diageo’s much-anticipated Special Releases series, there were plenty of innovative new products from spirits brands during August.

Diageo’s Special Releases range and Four Pillars’ Olive Leaf Gin were among some of the best new spirits to launch last month

In August, producers tapped into the hottest trends and unveiled their latest annual releases, including drinks groups Diageo and Distell.

The burgeoning hard seltzer category welcomed a new entrant last month with Jose Cuervo unveiling its Playamar range, while Australian producer Four Pillars created an olive leaf-infused gin “perfect for any Martini”.

Meanwhile, English gin maker Salcombe Distilling Co collaborated with chef Niall Keating to make an expression using kombucha, and Scotch producer Bowmore and luxury car maker Aston Martin joined forces to create a whisky together.

Click through to the following pages to discover our favourite spirits launches from last month.

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