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Whisky Show 2020 will be online-only event
The Whisky Exchange has cancelled this year’s Whisky Show in London and will now hold a week-long online event in October.
The Whisky Show 2020 has been turned into an online event
The 12th edition of the Whisky Show had been scheduled to take place on 2-4 October at Old Billingsgate in London.
The Whisky Exchange said it had looked into a number of ways to hold the London event safely, including research into personal protective equipment (PPE) and the removal of certain aspects of the show.
However, due to the “ever-changing landscape of the current pandemic”, the show’s organisers have decided to hold a digital event from 2-9 October.
Described as the largest of its kind, the Virtual Whisky Show 2020 will be hosted by drinks writer Dave Broom. It will feature more than 70 talks and the chance to meet virtually with top distillers and industry stalwarts.
Speakers include The Whisky Exchange co-founder Sukhinder Singh, Diageo whisky ambassador Colin Dunn, and Whisky Cast host Mark Gillespie, who will host discussions such as ‘Does water really matter?’ and ‘For the love of Islay’.
The event will also boast the “largest tasting line up of any virtual show” and will offer more than 30 Perfect Measure tasting packs for consumers to buy and drink at home during the online event.
“With the possibilities afforded by today’s technology, alongside the incredible success of our recent virtual tastings, we are delighted to have the resources to bring our biggest show online and to an even wider global audience,” said Singh. “Our team has pulled together a one-of-a-kind, immersive experience sure to delight our customers throughout the world.”
Virtual passes are priced at £20 (US$26) per person, while tastings packs are sold separately and will be available from September. Those who had already purchased tickets to the physical show will be able to access a full refund, which will be processed over the coming weeks.
The Whisky Exchange also moved its Cognac Show online in April due to the pandemic.