Top 10 spirits marketing moves in July 2020

4th August, 2020 by Owen Bellwood


Espanita Tequila has appointed Armando Christian Pérez, better known as American rapper Pitbull, as its strategic adviser and global brand ambassador.

As part of his appointment, Pérez will receive equity in the brand and is said to be committed to the “continued growth of Espanita”.

Pérez said: “It’s an honour to partner and collaborate with the Espanita Tequila brand. We’re proud to be part of a brand that has won so many awards and have been drinking and sending Espanita to family, friends and business partners around the world. We’re excited to join this brand on its exciting journey.”

Espanita Tequila is made with 100% Blue Weber agave, and is available in blanco, reposado and añejo expressions. Espanita is priced from US$26.99 for its blanco Tequila.

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