Top 10 spirits marketing moves in July 2020

4th August, 2020 by Owen Bellwood

Black Tot Rum

Elixir Distillers-owned Black Tot Rum hosted a 24‐hour celebration of rum in honour of Black Tot Day, the day the Royal Navy ended its rum rations.

Running from 10am BST on 31 July to 10am BST on 1 August on Facebook Live, the event was led by Mitch Wilson, Black Tot global brand ambassador, and Dawn Davies, head buyer and rum expert for retailer The Whisky Exchange.

As part of the 24‐hour celebration, Black Tot Rum hosted online discussions on the history of blending, ageing techniques in rum production and the islands that produced navy rum.

The event featured appearances from rum experts, including Mount Gay master blender Trudiann Branker, Plantation Rum founder Alexandre Gabriel and drinks author Dave Broom.

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