Top 10 spirits marketing moves in July 2020

4th August, 2020 by Owen Bellwood


Islay distillery Ardbeg has partnered with DJ BBQ to launch an online series that will teach food and drinks lovers to create barbecue dishes and smoky whisky cocktails at home.

The Smoke Sessions will see DJ BBQ (real name Christian Stevenson) show consumers how to apply the rules of ‘smoke, wood and heat’ to create barbecue dishes and drinks using Ardbeg Ten, An Oa and Wee Beastie.

DJ BBQ said: “My smoky barbecue recipes share so many characteristics with the flavours of Ardbeg whisky and they complement each other perfectly.”

The Ardbeg Smoke Sessions are available on Ardbeg’s social channels, including Youtube, Instagram and Facebook.

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