Top 10 spirits marketing moves in July 2020

4th August, 2020 by Owen Bellwood

Edinburgh Gin

Edinburgh Gin Filled with Wonder

Ian Macleod Distillers‐owned Edinburgh Gin brought its Filled with Wonder campaign back to Scotland this summer. The gin brand initially launched its Filled with Wonder campaign throughout the UK in December 2019.

Neil Mowat, UK marketing director of Ian Macleod Distillers, said: “Our Filled with Wonder campaign has been doing an incredible job of highlighting the craft and creativity that goes into each of our expressions and it perfectly encapsulates who we are – pioneers of natural flavour and choice, far from ordinary storytellers, and imaginative marketers.

“Our Scotland‐wide campaign will further bring this concept to life, giving people new opportunities to discover the brand and enter our wonder‐filled world of gin. Let the summer begin.”

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