Top 10 spirits marketing moves in July 2020

4th August, 2020 by Owen Bellwood

Penderyn

Welsh whisky brand Penderyn has launched a series of online whisky tastings for fans to find out more about the brand and its spirits. The first event took place on 30 July, and featured a guided tasting through five whiskies from Penderyn’s Gold range.

Stephen Davies, Penderyn Distillery CEO, said: “In times like these, we need to find new ways to keep enjoying doing the things we love. For whisky aficionados, that means being a bit more flexible with the social side of tastings.

“Virtual tastings allow us to bring the distillery’s best samples to people all over the world. It’s simple enough to buy tasters in advance, and to set up a video sampling session where people can share their thoughts and notes.”

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