Atopia names The Saturdays’ Frankie Bridge ambassador
William Grant & Sons has appointed Frankie Bridge, one-fifth of pop group The Saturdays, as the first ambassador for low-ABV ‘spirit’ brand Atopia.
Bridge, who is also an author, podcast host and TV presenter, has a social media audience of more than two million fans across Instagram, Twitter and Tik Tok. She is also an ambassador for mental health charity Mind.
Glenfiddich owner William Grant & Sons launched Atopia in June last year, which has an ABV of 0.5%.
Atopia is made from ‘natural’ distillates, flavours and extracts, and comes in two flavours: Spiced Citrus and Wild Blossom.
Tom Stannard, global marketing manager, innovation at Atopia, said: “We’re really excited Frankie is partnering with Atopia. She captures the true essence of our audience as a mindful moderator.
“We hugely admire her openness and approach to wellbeing. We want to open up the conversation about moderation, enable consumers to see the benefits as well as stand proud behind our Atopia Spirit as a leading liquid in the category.”
Atopia is available in the UK in select Sainsbury’s and Waitrose stores, and through Ocado, priced at RRP £25 (US$33).
Bridge commented on her appointment: “I’ve always tried to encourage open conversations about moderation and the positive impact it can have on wellbeing, both physically and mentally – and now I’ve found the perfect drink that still tastes amazing and I can swap in when I’ve got an early start the next day, or just don’t fancy alcohol.”