Top seven best-selling speciality spirits brands

13th July, 2020 by Owen Bellwood

The ever-growing popularity of apéritifs has bolstered sales of bitters and vermouth around the world. We present the speciality spirits brands taking the category by storm.

SB presents the biggest-selling speciality spirits brands of 2019

Rising demand for Spritz cocktails and innovative low-ABV serves has seen sales in the speciality spirits sector continue to rise, with the three top-selling brands all posting increases for 2019.

As consumer demand for bitters and vermouth brands rises, a host of high-profile bartenders and brands have entered the segment, further shining a light on these star ingredients.

This year, just two out of the seven million-case selling brands on our list witnessed declines, while Aperol, Martini and Jägermeister were among the top performers in our roundup of the best-selling speciality spirits.

Following our recently published Brand Champions 2020 report – an in-depth analysis of the brands selling more than one million cases annually – here, we run through the world’s best-selling speciality spirits brands on the market today.

Click through the following pages to discover the seven best-selling speciality spirits brands, listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2020.

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