Pama Pomegranate Liqueur unveils new designBy Melita Kiely
Heaven Hill Brands has given Pama Pomegranate Liqueur a packaging makeover and launched a new campaign and website.
The new packaging has been designed to reflect the brand’s position as the “first true pomegranate liqueur”.
Meanwhile, the campaign – Just Add Pama – and new website at pamaliqueur.com aim to highlight the product’s mixability in low-ABV spritzers, simple, classic cocktails, or as a cold shot.
Molly Vincent, Pama brand manager, said: “This new package, which comes 15 years after the initial launch, seamlessly modernises Pama as the elevated, versatile spirit it has come to be known as within the industry.
“The updated package matches the quality of the product within, priming Pama for the next 15 years of success and intrigue.”
Pama is available to purchase throughout the US priced at RRP US$24.99.