Mangrove introduces El Bandarra Al Fresco to UKBy Melita Kiely
Importer and distributor Mangrove UK will be bringing new Spanish apéritif El Bandarra Al Fresco to the UK.
El Bandarra Al Fresco was developed by twins Alex and Albert Virgili at the family-owned Casa Berger winery in Barcelona, Spain.
The apéritif is said to be “refreshing, bittersweet” and is made by combining Garnacha wines with Mediterranean botanicals. It is said to have notes of liquorice, fresh herbs and mint, with grapefruit, citrus and rose petals in the background.
Bottled at 14.5% ABV, El Bandarra Al Fresco will be available to the trade from Mangrove UK, and to purchase from winebuyers.com priced at RRP £19.99 (US$25) per one-litre bottle.
Nick Gillett, managing director at Mangrove UK, said: “Spritzes and apéritifs have been gaining traction in the UK market in recent years with their vibrant colours, lower ABV, simple serves and laid-back vibe – none more so than the fun-packed spirit of El Bandarra. This latest expression, Al Fresco, can only enhance the current range and we expect interest to be high.”
Last month, Mangrove UK took on the UK distribution of Mexican whisky brand Abasolo.
In January this year, the company also named Joel Defries as head of marketing.