London Essence Co launches online shop

Mixer manufacturer The London Essence Company has launched a direct-to-consumer online shop in response to “new demand patterns” as a result of the Covid-19 pandemic.

The London Essence Co has partnered with DS Smith to launch direct-to-consumer sales

The London Essence Company will offer four collections of its sodas, tonic waters and mixers for purchase online, starting at £13 (US$16) for 12 200ml bottles in its Taster Collection.

In order to launch the store, London Essence Co partnered with sustainable packaging provider DS Smith, which developed a bespoke e-commerce packaging range comprising of branded staple bulk boxes and luxury gifting boxes.

Laura Hamilton, marketing manager at The London Essence Company, said: “At The London Essence Company we’re proud of what we do and what we deliver, and we’re excited to be able to offer an e-commerce range to meet the changing demands of consumers.

“Through DS Smith’s quick and scalable support, we’ve been able to go-to-market quickly with an innovative and sustainable range that we’re confident has left a good impression with our customers and can future-proof our business.”

As part of the range, DS Smith has worked to design the Thank your hero box, a personalised premium packaging solution created in partnership between The London Essence Co and Sapling Spirits. Priced at £45 (US$56), the gift pack contains London Essence Co cans, a 750ml bottle of Sapling Vodka, a recipe card and a personalised gift card.

Rob Carle, UK head of e-commerce sales at DS Smith, said: “Consumers will always want access to a broad array of purchase point choice, and we are thrilled that The London Essence Company has partnered with us on their journey to develop the packaging for its e-commerce range.

“By being forward-thinking, together we have rapidly produced a bespoke solution that allows them to continue to evolve their business as shopping behaviour moves online.”