Consumers remain cautious about on-trade in US

24th July, 2020 by Melita Kiely

More than half of consumers in the US have not returned to bars or restaurants because they don’t feel safe being in close proximity to strangers in these venues, new data from Nielsen CGA has shown.

New York

Nielsen CGA surveyed consumers in New York, Texas, Florida and California

In the most recent Covid-19 On-Premise Consumer Impact Report, 57% of those questioned said they feel anxious about how safe it is to return to the on-trade at present due to the coronavirus pandemic. Of those questioned, 55% said they don’t feel safe going out at the moment and 45% said it will take them some time to feel comfortable visiting on-trade venues.

Nielsen CGA surveyed 1,560 legal drinking age (LDA) on-trade consumers across Florida, Texas, New York and California to compile the data for the latest report. The survey took place between 17 July and 19 July.

Only 16% of consumers have been out specifically to drink in the last two weeks, according to the report, up from 11% from the survey conducted between 19-21 June.

Satisfaction rates when visiting venues to eat or drink remain relatively high, with 78% satisfied with health and safety precautions (although this was down from 80% two weeks prior), 75% satisfied with the atmosphere (down from 78% two weeks prior), and 79% satisfied with the overall experience (down from 81% two weeks prior).

The data also revealed that the top three factors that would encourage consumers to visit the on-trade again would be bar and restaurant staff wearing masks or gloves (39%), fewer tables or patrons allowed (38%) and outdoor seating areas (38%).

Alcohol consumption during pandemic

Nielsen CGA also looked into how alcohol consumption habits have changed during the pandemic.

The survey showed 58% of respondents are drinking the same amount of alcohol now as they were before the pandemic.

Almost a quarter (23%) are drinking more alcohol, while almost a fifth (19%) are now drinking less.

Takeaway food continues to be vastly more popular than takeaway alcohol, with 61% confirming they have ordered takeaway food or had food delivered in the last two weeks, compared to just 11% for alcohol.

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