Brewdog Distilling moves into hard seltzers

3rd July, 2020 by Nicola Carruthers

Scotland’s Brewdog Distilling has become the latest producer to join the burgeoning hard seltzer category with the launch of its Clean & Press range.

The Clean & Press range contains 90 calories per can

The new Clean & Press range is available in three flavours: Cactus & Lime, Crushed Black Cherry and White Peach & Mango. Each expression has an ABV of 5%, contains 90 calories and is made with no sugar.

Described as an “upgrade” on the current hard seltzer – alcoholic sparkling water – category, Clean & Press is made with Brewdog’s Rogue Wave Vodka.

James Watt, co-Founder of Brewdog, said: “Rather than being fermented like other seltzers, our Clean & Press hard seltzer is quite simply sparkling Scottish water spiked with our exceptional single malt vodka, Rogue Wave.

“With Clean & Press we’re continuing to be uncompromising on flavour and quality, ideal for people wanting a lighter drink that still delivers attitude.”

Clean & Press is priced at £2.50 (US$3.10) per 200ml can and will be available to buy in packs of six or 12 from the Brewdog website and in select Tesco stores and online from 6 July.

In May this year, Brewdog Distilling added a cactus and lime-flavoured gin to its Lonewolf spirits range, followed by a limited edition variation of its Five Hundred Cuts Botanical Rum.

Earlier this week, English spirits producer Chase Distillery unveiled its own gin-based hard seltzer range.

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