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Top 10

The top 150

By admin

Top 150 spirits brands by volume

*Under 1m cases

RANK BRAND OWNER CATEGORY 2015 2016 2017 2018 2019 %+/-
1 Jinro Hite‐Jinro Local – Soju 73.8 74.0 76.8 78.0 86.3 10.6%
2 McDowell’s No.1 Whisky United Spirits Whisky – Indian 25.7 26.6 26.4 29.0 30.7 6.0%
3 Officer’s Choice Whisky Allied Blenders & Distillers Whisky – Indian 32.9 32.9 32.0 34.0 30.6 -10.0%
4 White Claw Hard Seltzer Mark Anthony Brands Speciality – RTD N/A 0.4 2.1 6.9 27.5 298.0%
5 Imperial Blue Pernod Ricard Whisky – Indian 17.5 18.0 19.0 22.7 26.3 16.0%
6 Smirnoff Diageo Vodka 25.8 25.7 26.0 26.0 25.6 -1.3%
7 Royal Stag Pernod Ricard Whisky – Indian 17.3 18.0 18.7 21.6 22.0 2.1%
8 Tanduay Tanduay Distillers Rum 16.5 16.6 19.5 20.1 20.5 2.0%
9 Johnnie Walker Diageo Whisky – Scotch 17.6 17.4 18.3 18.9 18.4 -2.8%
10 Bacardi Bacardi Rum 17.4 17.2 16.8 17.1 17.6 2.9%
11 Jack Daniel’s Brown‐Forman Whiskey – American 12.3 12.5 13.0 13.3 13.4 1.1%
12 Original Choice John Distilleries Whisky – Indian 10.7 10.1 10.3 11.5 12.7 10.3%
13 Captain Morgan Diageo Rum 10.3 10.7 11.7 11.7 11.9 1.9%
14 Absolut Pernod Ricard Vodka 11.0 11.0 11.3 11.3 11.2 -0.7%
15 McDowell’s No.1 Rum United Spirits Rum 17.2 15.7 12.3 11.2 10.8 -3.5%
16 Pitú Pitú Local – Cachaça 10.6 10.9 10.7 10.7 10.6 -0.8%
17 Jim Beam Beam Suntory Whiskey – American 7.4 8.0 8.9 9.7 10.4 6.7%
18 Khortytsa Global Spirits Vodka 7.3 7.5 8.1 8.9 9.8 10.1%
19 Żubrówka Roust Vodka 6.2 7.1 7.9 8.6 9.7 12.8%
20 Hayward’s Fine United Spirits Whisky – Indian 7.1 7.9 8.5 9.4 9.6 2.1%
21 Martini Bacardi Speciality – Vermouth 9.4 8.9 8.7 8.6 8.8 2.3%
22 Jägermeister Mast‐Jägermeister Speciality – Bitter 6.9 7.1 7.2 7.5 8.5 13.3%
23 8PM Radico Khaitan Whisky – Indian 4.1 5.7 7.0 8.2 8.5 3.9%
24 Jameson Pernod Ricard Whiskey – Irish 5.3 6.2 6.9 7.5 8.1 7.5%
25 Hlibny Dar Bayadera Group Vodka 6.3 6.9 7.1 7.5 8.0 7.4%
26 Hennessy LVMH Cognac 6.3 7.0 7.6 7.8 8.0 2.9%
27 Jack Daniel’s & Cola Brown‐Forman Speciality – RTD 4.6 4.9 5.0 5.2 7.9 51.5%
28 Crown Royal Diageo Whisky – Canadian 6.2 6.8 7.0 7.3 7.9 8.6%
29 Ballantine’s Pernod Ricard Whisky – Scotch 6.2 6.7 6.9 7.4 7.7 4.6%
30 Blenders Pride Pernod Ricard Whisky – Indian 5.6 6.2 6.4 7.3 7.7 4.6%
31 Baileys Diageo Liqueurs 6.3 6.5 6.9 7.1 7.4 5.5%
32 Jose Cuervo Becle Tequila N/A N/A 6.7 6.7 7.3 9.0%
33 Iichiko Sanwa Shurui Sanwa Shurui 7.8 7.8 7.5 7.2 7.0 -2.0%
34 Gordon’s Diageo Gin 4.3 4.5 5.1 6.5 6.7 3.6%
35 New Mix Brown‐Forman Speciality – RTD 5.7 6.1 6.4 6.9 6.5 -6.3%
36 Morosha Global Spirits Vodka 3.4 3.5 3.8 3.6 6.2 72.2%
37 Bagpiper United Spirits United Spirits 7.3 7.2 5.8 5.6 6.1 9.0%
38 Aperol Campari Group Speciality – Bitter 3.0 3.4 4.0 4.9 5.8 18.8%
39 Royal Challenge United Spirits Whisky – Indian 3.6 4.7 4.5 5.6 5.5 -0.4%
40 Old Tavern United Spirits Whisky – Indian 11.0 9.9 7.1 6.2 5.3 -13.8%
41 Suntory Kakubin (includes Highball) Suntory Spirits Whisky – Japanese 4.4 4.4 4.7 5.0 5.2 4.6%
42 Bombay Sapphire Bacardi Gin 3.3 3.8 4.0 4.3 4.7 7.9%
43 Havana Club Pernod Ricard Rum 4.0 4.2 4.5 4.6 4.6 -0.4%
44 Fernet‐Branca Fratelli Branca Speciality – Bitter 5.3 5.1 5.3 4.8 4.6 -4.2%
45 Svedka Constellation Brands Vodka 4.1 4.3 4.5 4.4 4.7 5.0%
46 Ypióca Diageo Local – Cachaça 4.9 4.8 5.1 4.7 4.5 -3.2%
47 Tanqueray Diageo Gin 2.7 3.1 3.5 4.0 4.5 11.9%
48 Chivas Regal Pernod Ricard Whisky – Scotch 4.4 4.3 4.2 4.5 4.4 -1.1%
49 Pyat Ozer Alcohol Siberia Group Vodka 4.2 4.2 4.3 4.3 4.3 -0.7%
50 Ricard Pernod Ricard Speciality – Anis 4.8 4.6 4.6 4.7 4.3 -8.2%

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2015 2016 2017 2018 2019 %+/-
51 Nemiroff Nemiroff Vodka 4.2 3.3 4.4 4.7 4.3 -8.2%
52 Soplica Roust Vodka 2.5 3.1 3.5 3.9 4.2 8.2%
53 Bangalore Malt Whisky John Distilleries Whisky – Indian 1.1 2.1 3.6 5.2 4.2 -18.3%
54 Magic Moments Radico Khaitan Vodka 3.5 3.6 3.7 4.0 4.2 4.3%
55 Grant’s William Grant & Sons Whisky – Scotch 4.4 4.5 4.5 4.6 4.2 -8.4%
56 Director’s Special Whisky United Spirits Whisky – Indian 5.0 5.0 4.1 4.2 4.2 0.0%
57 Malibu Pernod Ricard Liqueurs 3.4 3.6 3.7 3.7 3.9 5.5%
58 Old Admiral Brandy Radico Khaitan Brandy 3.3 3.5 3.1 3.0 3.8 28.7%
59 Russian Standard Roust Vodka 3.2 3.3 3.4 3.5 3.6 2.9%
60 Grey Goose Bacardi Vodka 4.0 4.0 3.5 3.6 3.6 -0.8%
61 Skyy Campari Group Vodka 4.0 3.9 3.8 3.7 3.6 -2.7%
62 De Kuyper Beam Suntory/De Kuyper Liqueurs 3.7 3.6 3.5 3.5 3.5 -0.9%
63 Belenkaya Beluga Group Vodka 3.5 3.7 3.4 3.0 3.5 14.5%
64 Black Nikka Asahi Breweries Whisky – Japanese 2.4 2.7 3.0 3.2 3.4 6.3%
65 Kanoka Asahi Breweries Local – Shōchū 3.4 3.4 3.3 3.4 3.4 0.0%
66 Campari Campari Group Speciality – Bitter 3.2 3.3 3.4 3.3 3.4 3.0%
67 Beefeater Pernod Ricard Gin 2.7 2.8 2.8 3.1 3.4 10.1%
68 William Lawson’s Bacardi Whisky – Scotch 3.1 3.0 3.1 3.3 3.3 -0.6%
69 Dewar’s Bacardi Whisky – Scotch 2.7 2.8 2.6 2.8 3.0 6.4%
70 J&B Diageo Whisky – Scotch 3.5 3.5 3.4 3.2 3.0 -6.0%
71 Finlandia Brown‐Forman Vodka 3.1 3.0 3.0 3.0 2.9 -3.4%
72 Black & White Diageo Whisky – Scotch 1.5 1.8 2.4 2.7 2.8 5.2%
73 Sterling Reserve Premium Whiskies Allied Blenders & Distillers Whisky – Indian N/A N/A N/A 1.2 2.8 131.4%
74 Patrón Bacardi Tequila 2.2 2.5 2.6 2.5 2.8 11.6%
75 Ketel One Diageo Vodka 2.4 2.4 2.4 2.8 2.8 1.1%
76 Dreher Campari Group Brandy 3.4 3.3 3.4 3.1 2.8 -11.3%
77 Žołądkowa Czysta De Luxe Stock Spirits Group Vodka 3.5 3.5 2.6 2.5 2.7 7.9%
78 Label 5 La Martiniquaise‐Bardinet Whisky – Scotch 2.6 2.6 2.6 2.6 2.7 3.5%
79 Seagram’s Pernod Ricard Gin 2.5 2.6 2.6 2.6 2.6 -0.8%
80 Martell Pernod Ricard Cognac 2.2 2.1 2.3 2.6 2.6 -1.1%
81 Suntory Torys (includes Highball) Suntory Spirits Whisky – Japanese 1.6 1.7 2.0 2.3 2.6 11.7%
82 Green Mark Roust Vodka 2.5 2.2 2.2 2.5 2.5 0.4%
83 Talka Roust Vodka 1.8 1.6 1.8 2.3 2.5 8.7%
84 Pinnacle Beam Suntory Vodka 2.5 2.6 2.5 2.5 2.5 -1.6%
85 Yeni Diageo Local – Raki 3.5 3.4 3.4 3.0 2.5 -18.9%
86 Maker’s Mark Beam Suntory Whiskey – American 1.6 1.7 1.9 2.2 2.4 10.2%
87 White & Blue Alcobrew Whisky – Indian 1.2 1.4 1.6 2.1 2.4 12.6%
88 Signature United Spirits Whisky – Indian 1.5 1.8 2.0 2.3 2.3 0.0%
89 Sauza Beam Suntory Tequila 2.9 2.8 2.8 2.7 2.2 -17.0%
90 Rémy Martin Rémy Cointreau Cognac 1.9 2.0 2.1 2.3 2.2 -4.4%
91 Żytniówka Roust Vodka 1.6 1.8 1.9 2.1 2.1 0.5%
92 Barceló Ron Barceló Rum 2.0 2.1 2.2 2.2 2.1 -6.8%
93 Canadian Club Beam Suntor Whisky – Canadian 1.9 2.0 2.0 2.0 2.0 0.2%
94 Seagram’s 7 Crown Diageo Whiskey – American 2.9 2.9 2.9 2.3 1.9 -16.6%
95 Lubelska Stock Spirits Group Liqueurs 1.3 1.3 1.5 1.5 1.9 22.8%
96 Jack Daniel’s Tennessee Honey Brown‐Forman Whiskey – American 1.5 1.5 1.7 1.8 1.9 7.4%
97 Bell’s Diageo Whisky – Scotch 2.2 2.2 2.2 2.2 1.9 -15.5%
98 Cîroc Diageo Vodka 1.8 2.4 2.0 2.1 1.8 -12.8%
99 Buchanan’s Diageo Whisky – Scotch 1.5 1.7 1.7 1.7 1.8 7.6%
100 Tsar Beluga Group Vodka 1.8 2.4 2.2 1.9 1.8 -6.4%

Top 150 spirits brands by volume

RANK BRAND OWNER CATEGORY 2015 2016 2017 2018 2019 %+/-
101 Old Port Rum Amrut Distillers Rum 1.9 1.7 1.3 1.3 1.8 35.1%
102 Wyborowa Pernod Ricard Vodka 1.6 1.7 1.6 1.7 1.8 4.1%
103 White Horse Diageo Whisky – Scotch 1.5 1.3 1.5 1.6 1.8 11.5%
104 Sir Edward’s La Martiniquaise‐Bardinet Whisky – Scotch 1.5 1.5 1.6 1.6 1.8 8.0%
105 Don Julio Diageo Tequila 0.9 1.0 1.3 1.5 1.7 14.5%
106 Passport Pernod Ricard Whisky – Scotch 1.9 1.7 1.7 1.7 1.7 1.2%
107 Prestige Stock Spirits Group Vodka 0.9 0.9 1.4 1.4 1.7 24.6%
108 Kozatska Rada Bayadera Group Vodka 1.1 1.2 1.2 1.5 1.7 13.3%
109 Bulleit Diageo Whiskey – American 1.0 1.3 1.5 1.6 1.7 8.3%
110 Arkhangelskaya Severnaya Vyderzhka Beluga Group Vodka 0.0 0.1 0.3 0.8 1.6 108.9%
111 Božkov Stock Spirits Group Rum 1.2 1.1 1.1 1.1 1.6 23.3%
112 Wild Turkey
(including Wild Turkey American Honey)		 Campari Group Whiskey – American 1.4 1.5 1.5 1.6 1.6 1.9%
113 Eristoff Bacardi Vodka 1.8 1.7 1.6 1.6 1.6 0.6%
114 100 Pipers Pernod Ricard Whisky – Scotch 1.5 1.4 1.4 1.5 1.5 2.0%
115 Kahlúa Pernod Ricard Liqueurs 1.5 1.5 1.6 1.6 1.6 0.0%
116 Poliakov La Martiniquaise‐Bardinet Vodka 1.4 1.5 1.5 1.5 1.5 4.1%
117 Glenfiddich William Grant & Sons Whisky – Scotch 1.1 1.2 1.3 1.4 1.5 9.4%
118 Contessa Radico Khaitan Rum 1.7 2.0 1.8 1.6 1.5 -4.8%
119 Larios Gin Beam Suntory Gin 1.0 1.2 1.4 1.5 1.5 1.6%
120 Tsarskaya/Imperial Collection Gold Ladoga Vodka 0.7 1.0 1.2 1.3 1.5 12.1%
121 Żołądkowa Gorzka Stock Spirits Group Liqueurs 1.4 1.5 1.4 1.3 1.5 13.8%
122 Campari Soda Campari Group Speciality – RTD 1.7 1.6 1.5 1.5 1.5 0.0%
123 Teacher’s Highland Cream Beam Suntory Whisky – Scotch 1.1 1.0 1.1 1.1 1.4 31.4%
124 Tullamore Dew William Grant & Sons Whiskey – Irish 1.0 1.0 1.2 1.3 1.4 7.0%
125 Clan Campbell Pernod Ricard Whisky – Scotch 1.6 1.6 1.6 1.5 1.4 -1.4%
126 Mistral Compañía Pisquera de Chile Local – Pisco 1.2 1.2 1.3 1.4 1.4 4.5%
127 El Jimador Brown‐Forman Tequila 1.1 1.2 1.2 1.3 1.4 6.0%
128 Pervak Global Spirits Vodka 0.8 1.0 1.0 1.2 1.4 16.7%
129 Jack Daniel’s Country Cocktail Brown‐Forman Speciality – RTD 1.0 1.0 1.1 1.2 1.4 14.8%
130 Courvoisier Beam Suntory Cognac 1.3 1.3 1.3 1.4 1.4 0.1%
131 Hendrick’s William Grant & Sons Gin 0.8 1.0 1.1 1.3 1.4 8.5%
132 Hornitos Beam Suntory Tequila 0.8 1.0 1.1 1.3 1.3 6.4%
133 Old Kenigsberg Alliance 1892 Brandy Company Brandy 1.4 1.3 1.3 1.3 1.3 1.1%
134 Vat 69 Diageo Whisky – Scotch 1.3 1.2 1.3 1.3 1.3 -1.5%
135 Torres Brandy Torres Brandy 1.3 1.2 1.3 1.3 1.3 1.3%
136 The Glenlivet Pernod Ricard Whisky – Scotch 1.1 1.0 1.1 1.2 1.3 6.8%
137 McDowell’s No.1 Brandy United Spirits Brandy 3.3 3.6 1.7 1.4 1.3 -13.2%
138 Topaz Roust Vodka N/A N/A N/A 0.9 1.2 41.2%
139 Urozhay Roust Vodka N/A 0.2 0.8 0.9 1.2 29.0%
140 Choya Choya Umeshu Liqueurs 1.2 1.2 1.2 1.3 1.2 -7.8%
141 Cointreau Rémy Cointreau Liqueurs 1.1 1.1 1.2 1.2 1.2 0.0%
142 Ramazzotti Pernod Ricard Speciality – Bitter 1.3 1.2 1.2 1.2 1.1 8.8%
143 Husky Alcohol Siberia Group Vodka 0.7 0.7 0.8 0.9 1.1 23.6%
144 Appleton Estate (including J Wray) Campari Group Rum 1.3 1.2 1.2 1.1 1.1 -2.7%
145 Negrita La Martiniquaise‐Bardinet Rum 1.0 1.0 1.0 1.0 1.0 3.0%
146 Canadian Mist Brown‐Forman Whisky – Canadian 1.4 1.3 1.2 1.1 1.0 -6.4%
147 Amarula Distell Liqueurs 1.2 1.1 1.2 1.2 1.0 -13.5%
148 Kedrovitsa Alcohol Siberia Group Vodka N/A 0.1 0.5 0.7 1.0 35.1%
149 Daigoro Asahi Breweries Local – Shōchū 1.5 1.3 0.9 1.0 1.0 0.0%
150 Shui Jing Fang* Diageo Local – Baijiu 0.2 0.3 0.6 0.8 0.98 30.7%

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