Edrington names new MD for Asia travel retail

3rd June, 2020 by Melita Kiely

Macallan owner Edrington has appointed Helen Wong to the position of managing director, Asia travel retail.

Helen Wong Edrington

Edrington has appointed Helen Wong to the position of managing director, Asia travel retail

Wong succeeds Marcelo Colombo with immediate effect and will be based in Singapore. Colombo has moved to a role within the Edrington US team.

Wong said: “Edrington Global Travel Retail has forged a well-deserved reputation for innovation, premiumisation and brand-building, particularly in Asia, where The Macallan’s growth trajectory in recent years has been impressive.

“While I join the Asia travel retail team at what is clearly a challenging time for the industry, there is also an exciting opportunity in the region to lead the channel’s global recovery by strengthening our partnerships and reconnecting with consumers as they begin to travel once again.”

Before joining Edrington, Wong worked for three years at Swedish watch brand Daniel Wellington. Prior to this, she spent almost six years at DFS Group in numerous merchandising positions within the retailer’s luxury and fine watches division.

Suzy Smith, managing director of Edrington Global Travel Retail, said: “Asia remains a hugely strategic, influential market and Helen’s experience in luxury and strong track record for driving growth in the region make her an ideal candidate.

“I would also like to thank Marcelo for his contribution, enthusiasm and achievements over the past three years. We wish him all the best for his new chapter with Edrington.”

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