Compass Box names Proof Drinks UK distributor
Independent Scotch whisky bottler Compass Box has appointed Proof Drinks as its UK distributor.
Compass Box is celebrating its 20th anniversary this year and hopes the new partnership with Proof Drinks will boost its growth in the UK.
John Glaser, Compass Box founder and whisky maker, said: “We look forward to building our UK business with Proof Drinks. As brand owners themselves, they understand the importance of a strategic approach combined with strong relationships across all channels.”
Established in 2010, Proof Drinks specialises in importing and distributing premium drinks brands, as well as sales and marketing.
Jeremy Hill, Proof Drinks managing director, said: “Compass Box are a truly unique and disruptive brand that combine creativity and masterful blending to create whisky that sits apart from the plethora of traditionally conservative whisky brands.
“We are extremely excited to be implementing a plan that will accelerate the growth of Compass Box in the UK over the coming years.”