Top 10 spirits marketing moves in April 2020

6th May, 2020 by Nicola Carruthers

Slingsby Sofa Session

English brand Slingsby Gin hosted its third Slingby Sofa Session last month, which featured a digital cocktail masterclass.

The brand’s in‐house mixologist hosted live 30‐minute cocktail demos on Instagram and Facebook. The masterclass taught consumers how to make a Gin Mule and the Slingsby Breakfast Martini.

A complete recipe list was made available before the workshop so gin fans could have the ingredients and equipment ready.

The third session followed a gin masterclass, which looked into the history of gin and how to make the perfect G&T, and a gin quiz. The live quiz on Facebook and Instagram lasted 40 minutes and tested consumers’ gin and cocktail knowledge.

Additional Slingsby Sofa Sessions will be held in the future.

One Response to “Top 10 spirits marketing moves in April 2020”

  1. sam says:

    Wow, that will be great fun.. I have a very good beard, will surely try my luck!

    Having said that i dont think spirits industry is affected at all by the covid situation, infact its the other way round at least in Australia.

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