Top 10 spirits marketing moves in April 2020

6th May, 2020 by Nicola Carruthers

Bombay Sapphire gets creative

Creativity Day on 21 April, Bombay Sapphire gin launched its Creativity Text Message Hotline to offer consumers tips on how to be inventive in the comfort of their homes.

Bacardi‐owned Bombay Sapphire partnered with Jessica Walsh, founder of New York City‐based creative agency &Walsh, on the free service.

On 21 April, consumers could text ‘create from home’ to a number between 3pm‐7pm EST for live and direct access to Walsh and Bombay Sapphire brand ambassador Ryan Wainwright (pictured), who offered personalised cocktail tips.

Bombay Sapphire said some of the most popular questions asked included easy‐to‐make cocktails with ingredients available at home, aesthetic serves for virtual happy hours and general tips for staying motivated during lockdown.

One Response to “Top 10 spirits marketing moves in April 2020”

  1. sam says:

    Wow, that will be great fun.. I have a very good beard, will surely try my luck!

    Having said that i dont think spirits industry is affected at all by the covid situation, infact its the other way round at least in Australia.

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