Top 10 spirits marketing moves in April 2020

6th May, 2020 by Nicola Carruthers

Tovaritch’s face shield


Tovaritch! has unveiled a new point of sale (POS) to help its employees and partners work safely during the covid‐19 pandemic – the T! face shield.

The T! face shield is produced in Switzerland according to local standards. The brand aims to help its partners, including wholesalers, bartenders, off‐trade and on‐trade customers, protect themselves against Covid‐19.

Eugenio Litta Modignani, CEO of Tovaritch Spirits International, said: “Focusing on the safety of our representatives is one of the key goals of our company. Businesses should be able to soon reopen their doors but should only do so safely. We are delighted to make available those face shields to the Tovaritch global network of distributors to help them prepare for the future.

“Working in our industry with a mask is not that practical, but with the T! face shield, we offer a safe and practical alternative or addition.”

One Response to “Top 10 spirits marketing moves in April 2020”

  1. sam says:

    Wow, that will be great fun.. I have a very good beard, will surely try my luck!

    Having said that i dont think spirits industry is affected at all by the covid situation, infact its the other way round at least in Australia.

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