Top 10 spirits marketing moves in April 2020

6th May, 2020 by Nicola Carruthers

Jägermeister’s Save the Night

Jagermeister Save the Night

Herbal liqueur producer Mast‐Jägermeister has launched its Save the Night global campaign to help the on‐trade during the Covid‐19 pandemic.

Mast‐Jägermeister has created a series of online entertainment events designed to generate additional income opportunities or micro‐funding for those who need help.

Save the Night, which can be followed online using the hashtag #SaveTheNight, will comprise online projects, such as Meister Drop Ins.

Jägermeister will be creating income opportunities for ‘meisters’, such as DJs, mixologists and creative performers, allowing consumers to book them for virtual parties on Skype, Zoom or House Party. Users can then tip ‘meisters’ via Pay Pal.

One Response to “Top 10 spirits marketing moves in April 2020”

  1. sam says:

    Wow, that will be great fun.. I have a very good beard, will surely try my luck!

    Having said that i dont think spirits industry is affected at all by the covid situation, infact its the other way round at least in Australia.

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